ABOUT

Franck Shepard Fairey (1970), A.K.A. Obey, is an American artist, muralist and designer. At the end of the 1980s, he created a campaign linked with stickers named Obey Giant, which later became the famous brand.

Grown from Street art and the fashion industry, Obey does not hesitate to create surprising campaigns with committed and politicized messages as when he supported Obama’s 2008 campaign with the creation of the poster HOPE.

With an immoderate taste for skateboard culture and, more generally, the counterculture, Fairey made Obey both an artistic empire and an unprecedented platform for communication.

Like greatest masters such as Warhol Jeff Koons or Ai Weiwei, Fairey does not hesitate to employ art as a tool of mass media. Inspired by artists such as Barbara Kruger, Andy Warhol, and Robbie Connal, he has been able to link his work with the biggest industrialists like Nestcape, Hasbro, and Pepsi. His term, "Guerilla Marketing," is also studied in many schools and universities as the success of his studio BLK / MRKT. Putting information and image at the center of his art, Fairey has been rewarded with numerous awards and has launched exhibitions around the world, such as at the Boston Institute of Contemporary Art. His work is featured in the Smithsonian collections of the Los Angeles County Museum of Art, the Museum of Modern Art in New York, and the Victoria and Albert Museum in London.