Bob Tonic embodies the essence of a duo, and this name carries a signification of its own.

The choice of "Bob" stems from their double B initials. Both hail from the world of advertising and have spent their lives within the realm of marketing, deftly navigating between pure creativity and the unrelenting reality of commerce.

Their wellsprings of inspiration are rooted in the expansive realm of advertising and pop culture, coupled with a fondness for vintage magazine covers and retro posters. "Bob Tonic" presents itself as a vintage collage, an ironic and retro facade that allows them to adopt a committed yet lighthearted attitude, expressing an anti-narcissistic approach. Their offering transcends mere identity, generating interest far beyond "who we are." "Bob," first and foremost, embodies perfect symmetry akin to "Pop," thus reflecting their vision and proposition.

As for "Tonic," it emerges from their positive energy, which has often propelled them to rebound from life's hardships. The term "tonic" also conveys a certain bitterness akin to life's essence... and it harmoniously melds with gin and vodka; urban art resembles a giant cocktail where each element ideally finds balance.

Bob Tonic blend, cut, and carefully arrange elements that resonate with them. They devoted considerable effort to crafting the foundational idea of their overarching project before making their debut at the end of 2018.